Service Marketing Essay Example | Topics and Well Written Essays - 3000 words

Service Marketing - Essay Example Student’s needs and wants are satisfied in a better way if they improve their communication and promotion strategies. Many performer art groups such as Lyric Opera in Chicago, which has seasonal sellouts, face huge operating deficits that they must cover by more aggressive marketing strategies. The YMCA, the Salvation Army and the Girls Scouts have lost members and are now modernizing their missions and services to attract more members and donors. Even government agencies have shown an increased interest in marketing. For example, the US army has a marketing plan to attract recruits and various government agencies are now designing social marketing campaign to encourage energy conservation and concern for the environment or to discourage smoking, alcohol and drugs. The continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers (Jones, 2008). Let’s first understand the meaning of service. When you do something f or someone, the action of doing it is called a service. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is consumable and has to be experienced and cannot be owned. In marketing terminology, the nature of service has the following characteristics: it cannot be separated from the place, point or provider where it is consumed from. For example one cannot take a live concert home; it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable; the same thing cannot be repeated in exactly the same manner or it cannot be... For example one cannot take a live concert home; it can only be experienced and enjoyed at the venue, while a product can be consumed, purchased and taken back home. A service is perishable; the same thing cannot be repeated in exactly the same manner or it cannot be stored for future use. For instance, when travelling by air, the air travel will only last for the time duration of the journey. There is always going to be a difference in service provision and cannot be identical because human effort is involved, thus it is variable. A service does not have a physical presence and cannot be felt or touched, it is intangible. As you cannot own a service so there can be no tights or ownership for the consumer who gets benefitted by the service, for example if you have attended the lecture of a professor but you cannot own it.Service marketing provides services to both business to consumer and also business to business. The marketing of services may be provided in all fields like hospital services, air travel, banking, healthcare, telecommunications, police and army services by government and private sector may offer schools, colleges, entertainment companies, and other professional services like counseling or advertising. All these services are now being marketed to satisfy consumer want accordingly. Consumers put in their time, effort and money to get facilitated by such services. We will now see whether it is really so or not. Do marketers pay any heed to consumer benefit other than their own motives? (Pope, 2009)

Small scale soda bottle rocket launcher capable of shooting a two Research Paper

Small scale soda bottle rocket launcher capable of shooting a two liter soda bottle repetitively and at different angles - Research Paper Example Movable joints are utilized to rotate the launcher at different angles. A thin coat of cement is applied to prevent any leak. It helps to understand the laws of physics that are related to the motion of the rocket. Introduction Newton’s Laws of motion play an important role in our life. Laws of motion depict a scientific explanation for the different type of works we do in our daily routine with respect to locomotion and actions related to motion. In vehicular motion, laws of motion play an important role in determining the distance, time and velocity of the moving object. On the other hand, the motion of rocket and similar types of propulsion engines, laws of motion are also utilized to depict the relation between the force, acceleration and mass of the object and the force to carry and move the mass. Rockets works by utilizing second and third law of motion, where the ignited fuel acts as the force to continue the motion of the rocket. ... The small Soda bottle rocket launcher is much effective in understanding the procedure and the process which makes a rocket accelerate at such high speed. Research and Literature Review Soda bottle rockets make utilization of used soda bottle, which are capable to high pressure due to the strength of the plastic is uniquely selected to bear the immense pressure of soda inside the bottle. Such types of bottle can be used for a normal pressure application. Soda bottles are considered best for the soda bottle rockets due to the capacity and incredible design and light weight of the bottle. In colleges and homes many people build the launching pads for launching the water soda bottle rockets to clear the concepts of real rockets and in homes, it is considered as the fun to launch the empty soda bottle water rocket. Most soda bottles are soft drink bottles, which hold cola or other soda based flavors (Kagan, Louis & Lynda, 150). Soda water rockets can reach as much as 100 meters on the ve rtical axis and more than 100 meters on the horizontal axis provided that the projectile is carefully selected to be 45 degrees (Gurstelle, 34-45). The soda bottles are partly filled with water and then the water is pressurized by pumping air into the bottle by utilizing a hand pump or an electric or mechanical compressor. Any other fluid can also be utilized instead of water, but water presents the best qualities as compared to all other fluids. The most significant feature is the least cost and massive availability of water (Kagan, Louis & Lynda, 150). Water rockets mostly rely on the pressurized air. The more the amount of pressurized air,